Tag Archives for " Social Media "

Importance of Social Media for Real Estate Agents

Couple, Smiling, Realtor, Real Estate, Happy Family, Agent, House, Showcase, Realty, Showcase Realty, Paint, Blue,Charlotte NC fall events, Charlotte NC homes for sale, Charlotte NC real estate, Showcase realty, Nancy BraunRegardless of the type of business you have today, social media has become a necessity for most businesses to be successful including real estate. Social media, such as, Facebook, Twitter, and LinkedIn are some of the most excellent tools you can use for marketing. But there are actually other channels you can use such as Pinterest, Google+, Instagram and more. But as a real estate agent, why should you really use social media? Here are some answers to your questions.


  1. It helps you attract buyers and sellers. Real estate agents can use social media to get more sellers and buyers as more people get to see your business advertisements. Although some real estate agents have excellent skills in offline marketing, using social media can help increase your prospective clients: making it easier for you.

Remember that approximately one billion people across the world are using at least one social media site and these are all your potential clients, you simply just need to meet them there and get their attention.

  1. Social media becomes an easy method of communicating with your potential clients. Now that most individuals are members of atleast one social media site, it’s become a great venue for you to enhance your property listings through posting high quality photos and comments. It’s also a great real-time way to communicate with your potential clients especially when they have queries.


  1. 3.      It helps you build a credible reputation. This is made possible through creating your own blog where you share valued information like advices, tips and other details that may attract or help your prospective clients. Just remember to balance the information you provide which means providing useful information while you promote your brand.


  1. 4.      Social media helps enhance your business. Once your begin using the online world and start conversations with your target audience regarding your listings, you’ll get valuable feedback and insights. In this way, you’ll know what your business lacks and you’ll be able to fix to gain more clients.


  1. 5.      Makes it easier for you to get in touch with other professionals in your industry. Real estate agents not only gain clients through social media but it also gives way to potential career opportunities. Furthermore, it’s a way for real estate agents to learn from each other, especially from the more seasoned agents.


  1. 6.      Quicker way to get referrals. Social media networks have made it easier for people to refer your business to their friends and families, who are your potential clients too.
February 10, 2012

The Techy Realtor’s Advantage

By Andrew Hill @ www.newhomesource.com

The world of real estate has changed quite a bit in the last decade, but if there’s one thing you can be sure of, it’s that you want to have a tech savvy realtor as your guide. As you’ll see, the realtor of the future can save you both time and money.

First and foremost: this is an investment. A tech savvy agent will have the capabilities to get your home more traffic and therefore a better price. By knowing how to market your home to the best of its capabilities, a techy agent will get you the best price for your home, guaranteed. And if you’re looking to buy, the investment you make in a tech savvy agent will pay off as he/she will provide you with the most accurate information on homes that meet your needs. This is all part of a smart agent’s online marketing strategy.

Secondly: efficiency. A realtor can have all of the gadgets and websites in the world, but if they can’t properly utilize them, it’s just a big headache. By choosing an agent that has streamlined their business using technology, you’ll save a lot of time. To be an efficient agent doesn’t depend solely on having iPads, smart-phones, or other devices. Whether or not they have the latest gadget doesn’t matter, so long as they incorporate their tech to allow them to produce results remotely.

Which brings me to my final point: staying busy outside the office. Email, social media, texting, and other applications are the lifeblood of the 21st century agent. If your agent thinks a yard sign and brochures are going to be sufficient, then it’s time to find a new realtor. Your agent should be using all the power he/she can muster to sell your home all across the web, be it Facebook, Twitter, YouTube, or other formats. One such example is a good blog, which is kept up to date with fresh, relevant information, and incorporates posts about new houses on the market. 

So before you look at another home or take the next step towards putting your property on the market, make sure you choose a tech-savvy agent to help you along the way.

CLICK HERE to sign up for Showcase Realty’s upcoming “Agent Technology and Social Media Webinar”!