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Importance of Social Media for Real Estate Agents

Couple, Smiling, Realtor, Real Estate, Happy Family, Agent, House, Showcase, Realty, Showcase Realty, Paint, Blue,Charlotte NC fall events, Charlotte NC homes for sale, Charlotte NC real estate, Showcase realty, Nancy BraunRegardless of the type of business you have today, social media has become a necessity for most businesses to be successful including real estate. Social media, such as, Facebook, Twitter, and LinkedIn are some of the most excellent tools you can use for marketing. But there are actually other channels you can use such as Pinterest, Google+, Instagram and more. But as a real estate agent, why should you really use social media? Here are some answers to your questions.

 

  1. It helps you attract buyers and sellers. Real estate agents can use social media to get more sellers and buyers as more people get to see your business advertisements. Although some real estate agents have excellent skills in offline marketing, using social media can help increase your prospective clients: making it easier for you.

Remember that approximately one billion people across the world are using at least one social media site and these are all your potential clients, you simply just need to meet them there and get their attention.

  1. Social media becomes an easy method of communicating with your potential clients. Now that most individuals are members of atleast one social media site, it’s become a great venue for you to enhance your property listings through posting high quality photos and comments. It’s also a great real-time way to communicate with your potential clients especially when they have queries.

 

  1. 3.      It helps you build a credible reputation. This is made possible through creating your own blog where you share valued information like advices, tips and other details that may attract or help your prospective clients. Just remember to balance the information you provide which means providing useful information while you promote your brand.

 

  1. 4.      Social media helps enhance your business. Once your begin using the online world and start conversations with your target audience regarding your listings, you’ll get valuable feedback and insights. In this way, you’ll know what your business lacks and you’ll be able to fix to gain more clients.

 

  1. 5.      Makes it easier for you to get in touch with other professionals in your industry. Real estate agents not only gain clients through social media but it also gives way to potential career opportunities. Furthermore, it’s a way for real estate agents to learn from each other, especially from the more seasoned agents.

 

  1. 6.      Quicker way to get referrals. Social media networks have made it easier for people to refer your business to their friends and families, who are your potential clients too.
December 20, 2010

“For Sale By Owner” Not as Successful in 2010

Homes sold without the help of a real estate professional dropped to a record low over the past year. According to the 2010 NAR Profile of Home Buyers and Sellers, unrepresented sellers made up only 11 percent of the market, down from 13 percent in
2009.

Owners who sell their home without the help of an agent usually sell to someone they already know. Factoring out those private sales, the actual number of homes sold on the
open market without professional assistance was a record low 5 percent, compared to 10 percent in 2004.

With the higher rate of foreclosed and short sale properties on the market currently, buyers need to use a certified Realtor to help navigate through a sale or purchase. It is not out of the ordinary for many Realtors to be unfamiliar with the process, and this can make the real estate journey a lot harder for the buyer.

Finding a Realtor that can assist you and your needs is the best way to find a home or have your property sold in a timely manner.

For help with this process you can contact Showcase Realty by clicking here to get started on your way to selling or purchasing a property.

December 15, 2010

Interest Rate RoundUp, Mortgage Rates on the Rise

The election is over and so is the need to keep interest rates artificially low. If we absorb the pain now, we’ll be less likely to remember it during the 2012 election. Don’t wait! Rates are rising!

Interest Rate Roundup for Dec. 2, 2010 from Bankrate.com

Mortgages
4.71% (30-year fixed)
0.36 (average points)

Here’s a look at the state of mortgage rates from Bankrate.com’s weekly national survey of large banks and thrifts conducted Dec. 1, 2010.

Mortgage products took a sharp leap upward this week, with the 15- and 30-year home loans rising significantly amid signs that the U.S. economic recovery may also be gathering strength.

The 30-year fixed rate mortgage shot up 13 basis points, to 4.71 percent, its highest level since last summer. A basis point is one-hundredth of 1 percent.

The story was much the same for 15-year fixed rate mortgages, although their ascent was not as steep, climbing 10 basis points to 4.07 percent.

The rises were more moderate for adjustable-rate mortgages. The popular 5/1 ARM rose 8 basis points, settling at 3.74 percent. With a 5/1 ARM, a mortgage has a fixed rate for the first five years, and is adjusted annually — based on market conditions — for the remainder of the loan’s term.

It was the highest rate for 30-year mortgages since July. Bankrate’s July 21 national survey found an average rate of 4.74 percent, after which home loans began a descent that lasted until early November and brought mortgages to record low rates.

Although it is difficult to establish a direct relationship — and the housing market remains troubled by virtually every measure — the strengthening of mortgage rates is occurring as the tepid economic recovery is also gaining momentum.

On Wednesday, the Institute for Supply Management, which tracks manufacturing industries, said factory output has now risen for 16 months in a row. In addition, a Federal Reserve survey found that 10 of its 12 regions are seeing economic expansion, while the other two — St. Louis and Philadelphia — have mixed conditions.

The economic indicator most relevant to housing, however, is unemployment. The country will get an indication of whether the labor market is recovering on Friday, when the government releases figures for unemployment and job creation for the month of November.

Find out monthly mortgage payments using Bankrate’s mortgage calculator.

— Gregg Fields

Read more: National mortgage rates for Dec. 2, 2010

To take advantage of low mortgage rates and low interest rates while you can, contact a Realtor who can help you! Click here.

Working with Charlotte Realtors

If you are looking at the purchase of a home in the Charlotte, NC area, it is advisable to get some expert help to secure a good deal. You wouldn’t go to a plumber for legal representation, so why not work with local expert Charlotte realtors to help you find the home of your dreams.

The general real estate market in Charlotte has seen a lot of fluctuation over the last year. Like many southeastern areas of the United States, property values have declined significantly. This has left many people “upside down” in their loans. That is why we have seen so many REO foreclosures on the market. In addition, there is a whole new issue about to hit the real estate market this year. It’s called balloon payments coming due, as well as ARM’s getting ready to change.

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