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Regardless of the type of business you have today, social media has become a necessity for most businesses to be successful including real estate. Social media, such as, Facebook, Twitter, and LinkedIn are some of the most excellent tools you can use for marketing. But there are actually other channels you can use such as Pinterest, Google+, Instagram and more. But as a real estate agent, why should you really use social media? Here are some answers to your questions.
Remember that approximately one billion people across the world are using at least one social media site and these are all your potential clients, you simply just need to meet them there and get their attention.
Using these websites and programs to their fullest potential can set you out from the crowd, and become a five star agent.
With over 225 million members, LinkedIn is important for business. It’s a great networking tool. This is also another great place to receive recommendations. View my LinkedIn Profile.
2. Active Rain
Belonging to a real estate community outside of your office gives you access to a wealth of information. Active Rain is where agents can connect, share and learn, by reading and posting blogs, and asking and answering questions. Even if you don’t ask or answer questions, you can read about hot topics or search previously answered questions. View my Active Rain Blog.
Digital signature programs are convenient, save time, and are important in a growing paperless world. DocuSign is what we use at our Charlotte NC real estate office. We promote DocuSign as a service to our customers, because we no longer have to meet face to face to sign documents.
With so many things in the mix in day to day, Evernote is a great way to store and organize current clients, past clients, leads, check lists and notes. Never drop the ball again, and free up space in your mind with extremely organized notes, categories, all in Evernote.
5. Voice Cloud
You’re not always going to be available to answer your phone, meetings, showings, other phone calls get in the way – this is when Voice Cloud is great. Voicemail to text transcription can be a life saver to filter through voicemails when you can’t answer, and help you immediately follow up with urgent calls.
In today’s digital information age, interested buyers and sellers will look for you online before doing business with you. For them to find you, you must be online. For the best results you need to be on as many places at the same time as possible. This can be overwhelming, and impractical. With Facebook, twitter, Pinterest and blogs, the list is never ending.
To increase your business what technologies should every real estate agent implement?
Smart phones are here to stay and they are only getting smarter. If you don’t have a smart phone by now, you run the risk of looking dated and out of sync with the rest of world. If this is the only new technology you implement, take the plunge on this one.
With access to 1,000’s of apps, a smarter phone can help you connect with everyone in your sphere. There are also several options for cloud based apps, giving you access to all your documents, presentations, or flyers anywhere you are.
If you’ve already committed to a smart phone, consider purchasing a tablet. Popularity and preference of tablets over computers and laptops is growing. Imagine showing a presentation on your tablet instead of flipping through a stack of papers.
We recommend the Ipad specifically. The Windows Surface or Samsung Galaxy Tab have more options, but when you consider ease of use, right out of the box, The Ipad has a much more simplified format. This is easier for users to just grab it and go, especially users who are less tech savvy
With over 225 million members, LinkedIn is important for business. If you’re not a fan of social media, or don’t have time for all the different platforms, at least create a profile on LinkedIn. It shows that you are in tune with the professional world, and it’s a good place to house your experience, abilities and any awards.
Because it’s a website of professional looking for professionals, LinkedIn is a great networking tool. You can use it to keep in touch with colleges, and tech savvy client will use this as a reference. This is also another great place to receive recommendations.
Once you have found a company with a good internal training structure, become a member of an online community. Belonging to a real estate community outside of your office gives you access to a wealth of information.
You can join a Facebook group (Raise the Bar in Real Estate and Tech Support for Agents are the most active), become a member of a real estate blogging site like Active Rain, or join a List-Serve email list where agents ask and answer questions. Even if you don’t ask or answer questions yourself, you can read about hot topics or search previous posts to see if your question has been answered before.
Danny Mareco, Director of Marketing at Showcase Realty, advises, “Don’t jump on the next fad just because you think you have to. People will see through that.”
If you are going to blog, provide useful information; don’t just tout your accomplishments. If you are going to create a social media profile, keep it updated. The main focus of technology today is connection – connecting all of our tools and devices together through apps and cloud, and connecting us to each other through social and networking sites.
If you are just using it to ‘be out there’, you’re missing the point; these technologies are supposed to make life easier, not feel like a burden. That tune will ring flat in many of your clients’ ears.