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February 10, 2012

The Techy Realtor’s Advantage

By Andrew Hill @ www.newhomesource.com

The world of real estate has changed quite a bit in the last decade, but if there’s one thing you can be sure of, it’s that you want to have a tech savvy realtor as your guide. As you’ll see, the realtor of the future can save you both time and money.

First and foremost: this is an investment. A tech savvy agent will have the capabilities to get your home more traffic and therefore a better price. By knowing how to market your home to the best of its capabilities, a techy agent will get you the best price for your home, guaranteed. And if you’re looking to buy, the investment you make in a tech savvy agent will pay off as he/she will provide you with the most accurate information on homes that meet your needs. This is all part of a smart agent’s online marketing strategy.

Secondly: efficiency. A realtor can have all of the gadgets and websites in the world, but if they can’t properly utilize them, it’s just a big headache. By choosing an agent that has streamlined their business using technology, you’ll save a lot of time. To be an efficient agent doesn’t depend solely on having iPads, smart-phones, or other devices. Whether or not they have the latest gadget doesn’t matter, so long as they incorporate their tech to allow them to produce results remotely.

Which brings me to my final point: staying busy outside the office. Email, social media, texting, and other applications are the lifeblood of the 21st century agent. If your agent thinks a yard sign and brochures are going to be sufficient, then it’s time to find a new realtor. Your agent should be using all the power he/she can muster to sell your home all across the web, be it Facebook, Twitter, YouTube, or other formats. One such example is a good blog, which is kept up to date with fresh, relevant information, and incorporates posts about new houses on the market. 

So before you look at another home or take the next step towards putting your property on the market, make sure you choose a tech-savvy agent to help you along the way.

CLICK HERE to sign up for Showcase Realty’s upcoming “Agent Technology and Social Media Webinar”!