In today’s digital information age, interested buyers and sellers will look for you online before doing business with you. For them to find you, you must be online. For the best results you need to be on as many places at the same time as possible. This can be overwhelming, and impractical. With Facebook, twitter, Pinterest and blogs, the list is never ending.
To increase your business what technologies should every real estate agent implement?
1. Smart Phone & Tablet
Smart phones are here to stay and they are only getting smarter. If you don’t have a smart phone by now, you run the risk of looking dated and out of sync with the rest of world. If this is the only new technology you implement, take the plunge on this one.
With access to 1,000’s of apps, a smarter phone can help you connect with everyone in your sphere. There are also several options for cloud based apps, giving you access to all your documents, presentations, or flyers anywhere you are.
If you’ve already committed to a smart phone, consider purchasing a tablet. Popularity and preference of tablets over computers and laptops is growing. Imagine showing a presentation on your tablet instead of flipping through a stack of papers.
We recommend the Ipad specifically. The Windows Surface or Samsung Galaxy Tab have more options, but when you consider ease of use, right out of the box, The Ipad has a much more simplified format. This is easier for users to just grab it and go, especially users who are less tech savvy
With over 225 million members, LinkedIn is important for business. If you’re not a fan of social media, or don’t have time for all the different platforms, at least create a profile on LinkedIn. It shows that you are in tune with the professional world, and it’s a good place to house your experience, abilities and any awards.
Because it’s a website of professional looking for professionals, LinkedIn is a great networking tool. You can use it to keep in touch with colleges, and tech savvy client will use this as a reference. This is also another great place to receive recommendations.
3. Online Communities
Once you have found a company with a good internal training structure, become a member of an online community. Belonging to a real estate community outside of your office gives you access to a wealth of information.
You can join a Facebook group (Raise the Bar in Real Estate and Tech Support for Agents are the most active), become a member of a real estate blogging site like Active Rain, or join a List-Serve email list where agents ask and answer questions. Even if you don’t ask or answer questions yourself, you can read about hot topics or search previous posts to see if your question has been answered before.
4. Be Genuine
Danny Mareco, Director of Marketing at Showcase Realty, advises, “Don’t jump on the next fad just because you think you have to. People will see through that.”
If you are going to blog, provide useful information; don’t just tout your accomplishments. If you are going to create a social media profile, keep it updated. The main focus of technology today is connection – connecting all of our tools and devices together through apps and cloud, and connecting us to each other through social and networking sites.
If you are just using it to ‘be out there’, you’re missing the point; these technologies are supposed to make life easier, not feel like a burden. That tune will ring flat in many of your clients’ ears.